For most women, a face lift or pricey Botox injections are just out of the question. Not only are these procedures expensive, they are also invasive, painful, and inconvenient. When it comes to wrinkles, most women prefer simply using a wrinkle cream instead. Still, it’s surprising to find so many misconceptions about anti-wrinkle creams for your face. It might be helpful to remember these “dos and don’ts” of wrinkle creams:

Don’t wait until you have wrinkles to buy a wrinkle cream. Some of the best benefits you receive from an anti-wrinkle cream are the preventative ones. Once you turn 20 you should look into an age appropriate face anti-wrinkle cream.

Do treat the wrinkles you have. Never assume it’s too late to lessen the appearance of the wrinkles on your face. Using an anti-wrinkle cream will help your skin regain a youthful appearance.

Do look for an anti-wrinkle cream that targets problem areas such as the crow’s feet around your eyes or creases above your brow.

Don’t spend upwards of $400 on a wrinkle cream. Past a certain price point you are just paying for a label. The ingredients in the best anti-wrinkle creams are available in products at half this price or less.

Do look for products that contain high concentrations of peptides for increased collagen production that will restore your skin’s strength and smoothness.

Don’t think you have to go to a dermatologist for a top of the line anti-wrinkle face cream. You don’t need an expensive prescription to get the best anti-wrinkle ingredients in your face cream.